Publish articles that get
cited by AI — from day one
5 stages. 19 prompts. One repeatable system. Works in Claude, ChatGPT, and Perplexity. Run them in order once, then adapt to your pace.
The 5 Stages at a Glance
Each stage feeds into the next. Skip none on your first pass. Total time is approximately 75 minutes of AI-assisted optimization per article.
Not sure what makes an article AI-citation-ready?
The 20-Element AI Visibility Framework covers the full criteria behind this workflow. It's the research that these prompts are built on.
Your Progress Checklist
Check off each prompt as you complete it. Progress is tracked in the sidebar and here.
All 19 prompts complete — your article is citation-ready.
You've run the full workflow. Publish with confidence and monitor your AI citations.
Stage 1 — Topic & Citation Opportunity Mapping
Topic & Citation Opportunity Mapping
The Job: Identify topics that AI tools are actively pulling answers for — before you invest time writing. This stage prevents wasted effort on topics with no citation potential.
- Identify topics where the answer is specific, time-sensitive, or expertise-dependent — these are where AI tools look for citations.
- For each topic, write the exact question a user would type into Perplexity or ChatGPT.
- Rate each topic's citation potential: High / Medium / Low, with a one-line reason.
- Flag the top 3 topics where being the cited source would have the highest business value.
- Present output as a clean table: Topic | User Query | Citation Potential | Business Value
- Focus on topics where AI genuinely needs an external source — not general knowledge questions.
- Avoid topics dominated by Wikipedia, government sites, or major news outlets.
- Prioritize topics where a niche expert could realistically become the go-to cited source.
- Do not suggest topics based on search volume — this is about citation potential, not Google traffic.
- Analyze the competitor's likely content strengths: direct answers, schema usage, topic depth, content clusters.
- Identify 5 specific topic areas or question types where the competitor has a citation advantage.
- For each gap, write one sentence describing what I need to create or change to compete for that citation.
- Prioritize the gaps by: effort to close vs. citation value gained.
- Output as a prioritized action table: Gap Topic | Why Competitor Wins | What I Need | Priority
- Base analysis on structural and content factors — not domain authority or backlink counts.
- Focus on gaps that can be closed with content restructuring or new articles.
- Be specific and actionable — no vague advice like "create better content."
- Identify at least one quick win (can be implemented in under 2 hours).
- Define the specific expertise claim: what does this brand know about this topic that others don't?
- Write the entity positioning statement: "[Brand] is the source for [audience] who want [specific outcome] without [common frustration]."
- List 5 content signals that should appear consistently across all articles on this topic.
- Write the author bio snippet (40–60 words) that should appear on every article to reinforce entity authority.
- Identify one contrarian or unique perspective this brand can own that competitors haven't claimed.
- The positioning must be specific enough that it excludes some audiences — if it applies to everyone, it's too vague.
- The 5 content signals must be implementable in every article — not just once.
- The contrarian angle must be defensible with evidence — not just provocative.
- Avoid generic authority claims like "expert" or "leading" — be specific about what makes this source different.
Stage 2 — Direct Answer Engineering
Direct Answer Engineering
The Job: Write the 90–110 word extraction window — the exact part of your article that AI tools will lift and cite. This is the highest-leverage single block of text in any article.
91% of cited content follows one rule exactly
A complete, self-contained answer in the first 100 words with zero links. LLMs extract 100-word chunks and the opening block gets the highest relevance score. Don't skip this stage.
- Variant 1: Direct definition style — answer the question immediately in sentence 1, explain the mechanism in sentences 2–3, list key steps or criteria in sentences 4–5.
- Variant 2: Problem-solution style — name the core problem in sentence 1, provide the direct answer in sentence 2, explain why it works in sentences 3–4, add one critical nuance in the final sentence.
- Variant 3: Numbered clarity style — answer in sentence 1, then deliver the explanation as a tight 3-point breakdown.
- After all 3 variants, add a one-line note on which variant is most likely to be cited and why.
- Every variant must answer the exact question in the first sentence — no scene-setting or preamble.
- Each variant must make complete sense without reading the rest of the article.
- Stay within 90–110 words per variant — this is the extraction window, not an introduction.
- Do not start any variant with "In today's world," "In this article," or similar filler phrases.
- Generate questions that real users would ask in ChatGPT or Perplexity — conversational, specific, intent-driven.
- Write each answer: Direct answer (sentence 1) → Brief explanation (sentences 2–3) → One practical detail or caveat (final sentence).
- Ensure each answer makes complete sense in isolation — as if it were the only thing someone read.
- After the FAQ block, list 2–3 questions you deliberately excluded and why they're low citation-potential.
- Flag the 2 answers most likely to be cited by AI tools and explain why.
- No answer should exceed 80 words — this is the AI extraction sweet spot for FAQ content.
- Every answer must begin with a direct response to the question — not a restatement of the question.
- Each answer must be factually accurate and defensible — AI tools cite specific claims, not vague ones.
- Define the primary extraction question — the exact question the opening 110 words must answer.
- List the 4 AI citation criteria this article must satisfy: direct answer clarity, schema reinforcement, authority clustering, entity consistency.
- Specify the required content structure: H1, H2s, FAQ section, schema types needed.
- List 3–5 specific claims or data points the article must include to be citable (with suggested sources to verify).
- Write the author entity signal: the one-line expertise statement to include in the intro and author bio.
- Specify word count, tone, and the one thing this article must say that competitors haven't.
- The brief must make AI citation requirements explicit — not assumed.
- Every structural element must have a reason tied to citation optimization, not just readability.
- The brief should be usable by a writer who has never heard of AI SEO — clear enough to execute without explanation.
Stage 3 — Article Structure for Extractability
Article Structure for Extractability
The Job: Structure the body of your article so AI tools can navigate, extract from, and cite individual sections — not just the opening. Every H2 is a potential citation point.
- Write the H1 as a direct answer to the primary question — not a clever headline.
- Create 5–7 H2 sections, each framed as a question or direct answer statement — not a vague topic label.
- For each H2, write: the extraction question it answers, the ideal word count (150–250 words), and one specific claim or data point it must include.
- Identify which 2–3 H2 sections have the highest citation potential and mark them.
- Add placement notes for: FAQ section, schema markup, internal linking anchor text.
- End with a "Key Takeaway" section structured as a 60-word summary AI tools can extract as a closing citation.
- Every H2 must answer a specific question — not describe a vague topic area.
- No section should require the reader to have read a previous section to understand it.
- The outline must create at least 5 distinct extraction opportunities across the article.
- Do not pad with sections that exist for word count only — every section must add citation value.
- Define the pillar topic and write the pillar article title as a direct answer statement.
- Generate 8–12 supporting article topics, each targeting a specific sub-question within the pillar topic.
- For each supporting article, write: the exact user query it answers, its citation potential (H/M/L), and the internal link anchor text connecting it to the pillar.
- Identify the 3 supporting articles to publish first for fastest authority signal to AI tools.
- Write the entity consistency rule: the one claim that must appear in every article in this cluster.
- Present the cluster as a visual map structure: Pillar → Supporting Articles → FAQ targets.
- Every supporting article must be genuinely useful as a standalone piece.
- The entity consistency rule must be specific enough to differentiate this brand from competitors.
- Prioritize depth over breadth — 10 well-defined supporting articles beat 20 vague ones.
- The 3 "publish first" articles must be chosen based on citation speed potential, not ease of writing.
- Define the expertise claim in one sentence: what does this brand know that this specific audience needs?
- List 5 language patterns this audience uses when asking questions in ChatGPT or Perplexity — these must appear naturally in your content.
- Identify 3 authority cues to include in every article: specific data types, reference styles, or expert framings this audience trusts.
- Write the entity signal paragraph (50–70 words) that should appear near the top of every article.
- List 3 phrases or framings to actively avoid — signals that would reduce citation credibility with this audience.
- Language patterns must be derived from how this audience actually searches — not how the brand wants to talk.
- Authority cues must be specific to this audience's trust signals — what works for a developer won't work for a marketing manager.
- The entity signal paragraph must be natural enough to include in real articles without sounding like boilerplate.
- Phrases to avoid must be specific — not generic advice like "avoid jargon."
Stage 4 — Schema, Signals & Meta
Schema, Signals & Meta
The Job: Reinforce everything your content says with structured data so AI tools have zero ambiguity about what you're an authority on. Schema doesn't just help Google — it gives AI tools structured confirmation of your topic ownership.
- Generate Article schema with full author entity markup — include name, URL, and description of the author.
- Generate FAQ schema for each question/answer pair provided — answers must match the content exactly.
- Add BreadcrumbList schema reflecting the site's content hierarchy.
- Include a speakable schema block identifying the primary extraction window (the opening paragraph).
- Present all schema as a single clean JSON-LD block, ready to paste into the page's <head> section.
- After the code block, list 3 schema elements that most directly influence AI citation probability and why.
- All schema must be valid JSON-LD — no errors, no missing closing brackets.
- Author entity must include a description that matches the brand's authority angle — not a generic bio.
- FAQ answers in schema must be identical to FAQ answers in the article — consistency is a citation signal.
- Do not include schema types that aren't supported by the content — accuracy over completeness.
- Variant 1: Direct answer title ("How to X: [Specific Method or Number]") + meta that opens with the core answer in 15 words.
- Variant 2: Authority signal title ("[Brand]'s Guide to X: [Specific Outcome]") + meta that leads with the entity positioning statement.
- Variant 3: Question-format title that mirrors the exact user query + meta structured as a 2-sentence direct answer.
- For each variant, rate: click-through potential (1–10) and AI citation signal strength (1–10).
- Recommend the one variant that best balances both scores and explain why.
- Title tags must be 50–60 characters — truncated titles lose citation signal value.
- Meta descriptions must open with a direct answer or authority claim — never with a question or vague hook.
- Every variant must include the primary keyword naturally — not forced.
- The recommended variant must have a clear reason — not just "it's more balanced."
- Identify 5–8 existing or planned articles in the cluster that should link to this article.
- For each linking article, write the exact anchor text to use — entity-aligned, not generic ("click here," "read more").
- Identify 4–6 articles this article should link out to, with anchor text.
- Write the "contextual link paragraph" — a 40–60 word passage to add to this article that naturally includes 2–3 internal links.
- Flag any internal linking opportunities that would create a citation loop — where two high-authority articles reinforce each other.
- List 2–3 anchor text patterns to avoid that would dilute entity signals.
- All anchor text must include entity-relevant terms — not generic CTAs.
- The contextual link paragraph must read naturally — it will be inserted directly into the article.
- Prioritize linking between articles in the same topical cluster over site-wide linking.
- Identify any directives that block or restrict AI crawler access: GPTBot, ClaudeBot, PerplexityBot, Applebot-Extended.
- Generate an optimized robots.txt that explicitly allows these crawlers access to all citation-worthy content.
- Identify any crawl budget issues that might deprioritize your best content — thin pages, duplicate content paths, infinite scroll parameters.
- Write the recommended Crawl-Delay setting for AI crawlers to balance access with server load.
- List 3 common robots.txt mistakes that accidentally block AI citation crawlers.
- Preserve any existing restrictions that serve a legitimate purpose — don't remove blocks on login pages, admin areas, etc.
- Output must be a clean, copy-paste robots.txt block — not just recommendations.
- Flag any conflict between existing rules and AI crawler access — don't silently overwrite.
Stage 5 — Citation Readiness Check
Citation Readiness Check
The Job: Run a final audit before publishing so every AI citation signal is in place and nothing is left to chance. Do not skip this step — it catches the issues that kill citations after publication.
Score 75+ to publish — anything below needs targeted fixes first
The AI Citability Scorer (Prompt 14) evaluates 4 criteria on a 0–25 scale each. A total score below 50 flags the article for a structural rewrite before publishing.
- Criterion 1 — Direct Answer Clarity (0–25): Does the opening 110 words answer the primary question without requiring context? Is it self-contained and extractable?
- Criterion 2 — Structured Extractability (0–25): Are H2 sections framed as answer blocks? Is the FAQ section present and citation-ready? Is there a key takeaway summary?
- Criterion 3 — Schema Reinforcement (0–25): Is Article schema present? Is FAQ schema implemented? Does the author entity markup match the content's authority claims?
- Criterion 4 — Authority & Entity Signals (0–25): Is entity positioning consistent throughout? Are specific claims and data points present? Is the topical authority cluster signaled?
- Total the score. If below 75: list fixes in priority order. If 75+: confirm publish-ready and identify the single strongest citation element.
- Be specific in every score — justify each number with a one-line reason.
- Fix recommendations must be actionable in under 30 minutes each.
- The priority order must be based on score impact, not ease — don't recommend easy low-impact fixes first.
- If the article scores below 50, flag it as requiring a structural rewrite before publishing.
- Generate the answer Perplexity would most likely give to this query based on current best-practice content in this space.
- Identify the type of source Perplexity would prefer to cite: format, authority signals, structural elements.
- Evaluate the provided article against those criteria: what matches, what doesn't.
- Write the one specific change that would most increase the probability of this article being cited.
- Rate the current citation probability: High (likely to be cited), Medium (possible with one fix), Low (needs structural work).
- The simulated Perplexity answer must reflect how AI tools actually respond — direct, sourced, structured.
- The evaluation must be specific — not generic feedback like "add more detail."
- The single most impactful change must be implementable in under 20 minutes.
- The citation probability rating must come with a one-sentence justification.
- Flag articles published more than 12 months ago that cover rapidly evolving topics — AI, tech, regulations, statistics.
- For each flagged article, identify the most likely type of decay: outdated stats, superseded advice, broken internal links, schema never implemented.
- Score each article: Citation Decay Risk (H/M/L) × Refresh ROI (H/M/L).
- Identify the top 3 articles to refresh before publishing new content — these are losing active citations.
- For each top 3, write a one-paragraph refresh brief: what to update, what to add, what to remove.
- Prioritize articles that were previously getting citations or high traffic — they have the most to lose.
- Refresh ROI must account for how quickly the article can be updated, not just how valuable it is.
- Do not recommend a full rewrite unless the article is fundamentally broken — targeted updates only.
- Score each page's current citation readiness on a 3-point scale: Citation Ready / One Fix Away / Needs Structural Work.
- For "One Fix Away" pages, write the exact fix: what to add, change, or restructure.
- For "Citation Ready" pages, write the query they're most likely to be cited for in Perplexity or ChatGPT.
- Identify the single highest-value opportunity: the page with the most existing authority and the least work needed.
- Present output as a prioritized action table: Page | Citation Status | Fix Required | Priority
- Base citation readiness on structural signals — not traffic volume alone.
- The "exact fix" for One Fix Away pages must be completable in under 1 hour.
- The highest-value opportunity must be justified with specific reasoning — not just "it has high traffic."
- Flag any pages where the existing meta description actively reduces citation probability.
- Identify topics that are growing in user queries to AI tools but don't yet have dominant cited sources.
- For each topic, write the exact emerging question AI tools are being asked.
- Rate each topic: Citation Competition (Low/Medium/High) and Time Sensitivity (publish now / within 3 months / within 6 months).
- For the top 3 opportunities, write a one-paragraph content angle that would differentiate this brand from any existing sources.
- Flag one topic in each batch that has the highest risk of becoming saturated in the next 90 days.
- Topics must be genuinely emerging — not established topics reframed as new.
- Citation competition rating must be based on content saturation, not search volume.
- The differentiating content angle must be specific to the brand's authority position.
- Time sensitivity must reflect real urgency — don't flag everything as "publish now."
- Open with one specific, genuine observation about their content — something only someone who read it would notice.
- Explain why your article adds value to their readers — not why it's good for you.
- Make the ask specific and easy to fulfill: suggest the exact sentence or section where the link would fit.
- Keep the total email under 150 words — respecting their time increases response rate.
- Add a P.S. that offers something in return — a share, a quote, a mention in your next piece.
- No generic openers like "I came across your site" or "I love your content."
- The value proposition must be about their readers, not your SEO.
- The specific placement suggestion must be based on actual content from their site — not invented.
- The P.S. offer must be genuine and proportionate — don't promise a feature article in exchange for a minor link.
The Cheat Sheet — All 19 Prompts at a Glance
Screenshot this. Use it every time you publish. One repeatable system, every article.
| # | Prompt Name | One-Line Purpose | Stage |
|---|---|---|---|
| Stage 1 — Topic & Citation Opportunity Mapping (~15 min) | |||
| 01 | AI Citation Opportunity Finder | Find topics AI tools are actively citing sources for | 1 |
| 02 | Citation Gap Analyzer | Find what competitors get cited for that you don't | 1 |
| 03 | Entity & Authority Angle Definer | Define your ownable authority position on this topic | 1 |
| Stage 2 — Direct Answer Engineering (~15 min) | |||
| 04 | Extraction Window Generator | Write 3 citation-ready opening variants (90–110 words) | 2 |
| 05 | FAQ Answer Block Generator | Create 5–8 self-contained, citable FAQ entries | 2 |
| 06 | Content Brief Builder | Build a citation-optimized brief for the full article | 2 |
| Stage 3 — Article Structure for Extractability (~20 min) | |||
| 07 | Extraction-Optimized Article Outline | Structure every section as a citable answer block | 3 |
| 08 | Topical Authority Cluster Mapper | Map 8–12 supporting articles around your pillar | 3 |
| 09 | Persona-to-Entity Alignment | Define entity signals for your specific audience | 3 |
| Stage 4 — Schema, Signals & Meta (~15 min) | |||
| 10 | Full Schema Markup Generator | Copy-paste JSON-LD for Article, FAQ, Author | 4 |
| 11 | Secondary Extraction Window Optimizer | Title tag + meta as AI citation signals | 4 |
| 12 | Internal Linking Authority Architect | Design entity-aligned link structure across the cluster | 4 |
| 13 | Robots & Crawl Signal Optimizer | Ensure AI crawlers can access your content | 4 |
| Stage 5 — Citation Readiness Check (~10 min) | |||
| 14 | AI Citability Scorer | Score article across 4 criteria, get prioritized fixes | 5 |
| 15 | Perplexity Simulation Test | Simulate AI response + citation probability | 5 |
| 16 | Content Decay & Refresh Prioritizer | Identify decaying citation assets before they flatline | 5 |
| 17 | SEO Performance to Citation Gap Bridge | Convert traffic authority to AI citations | 5 |
| 18 | AI Search Trend Spotter | Find emerging topics before competition arrives | 5 |
| 19 | Outreach Email for Citation Link Building | Earn links from AI-trusted sites | 5 |
Your Articles. Cited by AI.
The workflow is complete. The prompts are ready. The only variable left is execution — run Stage 1 on your next article today.