Free tools

Steal the playbook I'm using to make
AI recommend me.

The GPTs, the skill files, the full 23-element checklist, all of it free, all of it public. No PDFs behind forms. 800+ people signed up overnight the first time I showed one of these.

Open source · No signup

The 23-Element AI Visibility Playbook

The one I'm betting my career on.

The complete system for making a business findable, trustworthy and recommendable to AI systems. The same playbook I run on my own name live, in public.

It lives on GitHub as a real open-source repo: the full playbook, a working checklist, copy-paste schema snippets, and a citation file. No PDF behind a form. Fork it, use it, ship it.

Why GitHub? Because AI doesn’t cite PDFs behind forms. It cites public knowledge: Websites, repositories, documentation. So instead of hiding my best framework, I published it. Every update from my own run lands in the repo first.

License: free for commercial use with attribution · Updated continuously

01
Define your entity: one sentence AI can repeat
02
About page built as an entity node
03
Person & Organization schema, wired correctly
04
FAQ page answering the questions AI gets asked
05
Profile consistency: one identity everywhere (sameAs)
… + 18 more elements in the repo

Find out if AI would actually cite your content

Paste your article to get an AI Citability Score and prioritized improvements. GPT: "AI Citability Analyzer"

Turn any topic into a citation-ready opening paragraph.

Give it your topic, get a link-free, fact-dense opening paragraph. GPT: "Direct Answer Generator"

See what AI cites your competitors for

Competitor in. Citation gaps, what makes them quotable, and a brief to take their spot. GPT: "Competitor Content Gap Analyzer"

Free · Opens in ChatGPT

Custom GPTs

My frameworks, packaged as GPTs you can use directly inside ChatGPT.

No setup.
No prompt engineering.

Open one, describe your business, and get output built on the same methodology as the playbook.

A free ChatGPT account is enough for all of them.

Free · For newsletter readers
Most requested

Claude Skill Files

Plug-and-play instruction files that turn Claude into a repeatable workflow. Import one, and Claude follows the exact process I use for tasks like keyword research, content analysis, and AI visibility.

When I first shared my keyword research skill, 800+ people signed up overnight for the webinar where I demonstrated it.

They’re free for readers of The AI Citation Report, my newsletter on AI visibility with ~30,000 readers. Sign up, get the files, unsubscribe anytime. The files stay yours.

SKILL

GEO Keyword Research (FAN)

Full FAN-methodology keyword briefs — works with or without Semrush access.

SKILL

Citation Opportunity Finder

Finds 3 article topics AI will cite your site for — free Perplexity validation, no paid tools. Challenge Day 8.

SKILL

Competitor Citation Analysis

Maps which sources AI cites in your niche instead of you — and what they do differently.

Get the skill files

Join The AI Citation Report and get the files in your inbox, plus one AI visibility deep-dive each week.

Free · ~1 email per week · Unsubscribe anytime · Privacy policy

Why I give everything away

People keep asking why my best frameworks are free.

Simple: better websites make for better AI answers.

So I publish what I learn. The playbook, the experiments, the failures, all of it. If a method only works when it’s kept secret, it’s probably not much of a method.

AI will change how every business gets discovered.
I'm documenting how to adapt and giving it all away so you adapt faster.
How they fit together

The map, the shortcuts, the engine.

📖 Playbook = the map

⚡ GPTs = the shortcuts

🧩 Skills = the engine

Everything above is free, and it stays free.

What it can’t do is make you show up for 30 days straight or look at your site and tell you what’s wrong.

That’s what the 30-day cohort is for. Every tool on this page, turned into one task a day, with my eyes on your work.

Same tools I use. Watch them work on me first.

Tools are the easy part.
Doing it daily is the challenge.

The 30-day live cohort sequences every tool on this page into one task per day with weekly live calls and my eyes on your actual site. The tools are free forever. The cohort is where we put them to work together.